Free Industry Report
Why 95% of People Open This...
And Only 20% Open Your Emails
Download the free 2025 Snap Pack Performance Report and see the data behind the direct mail format that's outperforming digital ads 37-to-1.
27%
Open Rate
10×
vs. Digital Ads
$12
ROI per $1 Spent
You're Spending Money on Marketing.
But Is It Actually Working?
Let's be honest.
You've tried email. You've tried postcards. You've tried Google Ads and social media. And every year, costs go up and results go down.
You're not imagining it. Here's what the data says:
The Problem
- Email open rates: 20-30% (and dropping)
- Digital ad response rate: 0.12%
- Average attention on an ad: 2 seconds
- Google Ads CPC: Up 19% this year
Meanwhile, there's a format that's been quietly delivering 93-96% open rates for decades.
Banks use it. The IRS uses it. Insurance companies, credit card providers, government agencies — they all use it.
It's called a Snap Pack — that pressure-sealed mailer you have to tear open. The one that looks like a check, a tax document, or something official.
You don't throw it away. You open it.
The Snap Pack Advantage
- Open rate: 93-96%
- Response rate: 37× higher than digital
- Consumer attention: 132 seconds (not 2)
- ROI: $42 back for every $1 spent
We compiled all the data — open rates, response rates, ROI comparisons, channel benchmarks — sourced from the DMA, ANA, USPS, and leading industry research.
No fluff. No pitch. Just the numbers.
Download the free report and see what's actually working — and what's wasting your budget.
Free Download
The 2025 Snap Pack Performance Report
Open rates, response rates, ROI — all the data in one place.
SNAP PACK
PERFORMANCE
DATA 2025
8 Pages | Verified Data
8 Pages of Pure Data
What's Inside the Report
Open Rate Comparisons
Snap Pack vs. email vs. postcards vs. digital — see why one format dominates them all.
Response Rate Benchmarks
Channel-by-channel data showing why direct mail wins 37-to-1 on response rate.
ROI Data
What $1 spent on direct mail actually returns — $42 back, backed by DMA research.
Personalization Lift
How adding a name boosts response by 135% — and full personalization by up to 500%.
The Psychology
Why the IRS format triggers immediate action — 21% less cognitive effort to process.
Full Channel Showdown
Side-by-side comparison of every marketing channel — one clear winner emerges.
Is This For You?
This Report Is For Business Owners
Who Are Tired of Guessing
You're spending money on marketing but not seeing consistent results
You want to bring back past customers without wasting budget on strangers
You need real data to justify a direct mail investment to your team or partners
You're tired of digital ads that cost more and deliver less every year
The Bottom Line
This isn't a sales pitch. It's a cheat sheet.
You'll walk away knowing exactly how Snap Packs stack up against every other channel — open rates, response rates, ROI, time spent engaging, brand recall — so you can make a smarter decision about where your next marketing dollar goes.
"Direct mail outperforms digital display advertising by a factor of 37-to-1 on response rate."
— Association of National Advertisers (ANA), 2025
Stop Guessing. Start Knowing.
Download the free 2025 Snap Pack Performance Report and see the data for yourself.